Part of a team tasked to work on the experiential component of Puma's Mar Mostro campaign for the Volvo Ocean Race. Mar Mostro means "monster of the sea", and was covered in octopus tentacles to give it a cool and intimidating look.
Concepts included signage for flash mobs before, during and after the boat's arrival, decals for cab wraps, guerilla ads on street manhole covers and elevator doors, as well as leaflets, posters and invites to Puma Social Club parties at the V&A Waterfront.